{"id":23156,"date":"2021-01-19T08:34:17","date_gmt":"2021-01-19T11:34:17","guid":{"rendered":"https:\/\/controllab.com\/controllab-starts-2021-announcing-the-evolution-of-its-brand\/"},"modified":"2021-03-19T08:24:48","modified_gmt":"2021-03-19T11:24:48","slug":"controllab-2021-announcingevolution-of-its-brand","status":"publish","type":"post","link":"https:\/\/controllab.com\/en\/controllab-2021-announcingevolution-of-its-brand\/","title":{"rendered":"Controllab starts 2021 announcing the evolution of its brand"},"content":{"rendered":"<p><em>Following the company\u2019s trajectory, the new branding reflects the zeal for quality and care for life.<\/em><\/p>\n<p><strong><a href=\"https:\/\/controllab.com\/en\/\">Controllab<\/a><\/strong> presents its new logo, which is more modern and aligned with the company\u2019s transformation guidelines. The color concepts have been maintained and the outlines are more fluid. The essence of the logo has been preserved.<\/p>\n<p>\u201cIn 2020, we rediscovered the meaning of the verb caring together. The new <strong>Controllab\u2019s<\/strong> identity highlights not only our search for modern services, but also highlights the care and attention that guide our mission in providing solutions for quality,\u201d explains Fl\u00e1via Mirian, marketing manager.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/controllab.com\/wp-content\/uploads\/img-site-3.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/controllab.com\/wp-content\/uploads\/img-site-3.png 700w, https:\/\/controllab.com\/wp-content\/uploads\/img-site-3-500x294.png 500w, https:\/\/controllab.com\/wp-content\/uploads\/img-site-3-249x146.png 249w, https:\/\/controllab.com\/wp-content\/uploads\/img-site-3-50x29.png 50w, https:\/\/controllab.com\/wp-content\/uploads\/img-site-3-128x75.png 128w\" alt=\"\" width=\"700\" height=\"411\" \/><\/p>\n<p>Amid the announcement of the new logo, the company also launched <a href=\"https:\/\/controllab.com\/en\/\"><strong>a new website<\/strong><\/a>, aligned with the constant technological developments in its services. The site brings a friendlier interface, which privileges the published contents. Besides, the services have identities that follows the new symbol and the quality programs catalog is on digital format.<\/p>\n<p>Following the changes, the <strong>CQ (Quality Control) Seal<\/strong> was updated, for the exclusive use of the participants in the <strong>Controllab<\/strong> <a href=\"https:\/\/controllab.com\/en\/solutions\/proficiency-testing\/\"><strong>Proficiency Testing<\/strong><\/a>. The CQ Seal confers reliability to the reports. It is used by laboratories to show their investment in quality to their public.<\/p>\n<p>In order for users to correctly apply the <strong>QC Seal<\/strong>, <strong>Controllab<\/strong> has made the <strong><a href=\"https:\/\/controllab.com\/wp-content\/uploads\/Manual-de-Identidade-e-Uso-da-Marca-Controllab-en-2022.pdf\">Brand Identity and Use Manual<\/a><\/strong> available on the website, which includes the criteria and rules for using the seal.<\/p>\n<p>Fl\u00e1via Mirian points out that the process for implementing the new visual identity will occur gradually. \u201cThe new logo is even stronger and its modernization shows that<strong> Controllab<\/strong> is attentive to market demands\u201d.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/controllab.com\/wp-content\/uploads\/selo_CQ_vertical_en-1.png\" sizes=\"(max-width: 350px) 100vw, 350px\" srcset=\"https:\/\/controllab.com\/wp-content\/uploads\/selo_CQ_vertical_en-1.png 350w, https:\/\/controllab.com\/wp-content\/uploads\/img-selo-cq-1-300x352.png 300w, https:\/\/controllab.com\/wp-content\/uploads\/img-selo-cq-1-255x300.png 255w, https:\/\/controllab.com\/wp-content\/uploads\/img-selo-cq-1-124x146.png 124w, https:\/\/controllab.com\/wp-content\/uploads\/img-selo-cq-1-43x50.png 43w, https:\/\/controllab.com\/wp-content\/uploads\/img-selo-cq-1-64x75.png 64w\" alt=\"\" width=\"350\" height=\"411\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the company\u2019s trajectory, the new branding reflects the zeal for quality and care for life. Controllab presents its new logo, which is more modern and<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":22409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[549,503],"tags":[671,658,669],"class_list":["post-23156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-noticias","tag-brand-evolution","tag-controllab","tag-controllab-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/posts\/23156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/comments?post=23156"}],"version-history":[{"count":0,"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/posts\/23156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/media\/22409"}],"wp:attachment":[{"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/media?parent=23156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/categories?post=23156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/controllab.com\/en\/wp-json\/wp\/v2\/tags?post=23156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}